Rebecca Metcalf, Author at Rubric

Advance your technical writing career

Technical writing is a challenging job, and it takes real skill to balance creativity with technical know-how. Organizations do not always recognize the vital role that writers play. Professional writers deliver immense value to businesses by authoring content that is clear, concise, and engaging. The key to getting ahead as a technical writer is conveying this value to management.

April 27, 2020

Elevate your linguistic review by building trust between reviewers and translators

The linguistic review is a critical step in the global content creation process. It’s at this point that subject matter experts and marketing staff can ensure that translated content is accurate, on-message, and relevant for the target region.

March 30, 2020

Why you should perform a global content audit, and then audit again

We often discuss ways that you can enhance your global content strategy – but before you can improve, you first need to know where you’re starting from.

March 16, 2020

Considering global UX in online learning content

Considering user requirements and user experience (UX) for each of your target markets is essential to delivering high quality online learning content that hits the mark for a global audience.

March 3, 2020

Avoid last-minute edits: optimizing QA in industrial translation

Industrial translation can be expensive, so it’s important to get it right the first time. Rather than leaving quality management until the last minute – when edits become time-consuming and costly – we recommend factoring quality assurance (QA) into decision-making as early as possible in the content creation process.

January 20, 2020

Going beyond content with the Globalization Maturity Model

International growth takes more than just localized content. Certainly, translation plays a crucial role; but the perception that multilingual content is all it takes to succeed on the global stage is wildly outdated.

December 3, 2019

Breaking out of silos: optimize global customer experience

Almost every business that operates on a global scale faces the same challenge: how can it create cost-effective, high quality content that delivers the best possible customer experience?

September 30, 2019

Boosting content quality with Product Information Management

For companies with growing product portfolios, keeping track of product information can be a major headache.

September 2, 2019

Authoring for Localization

If you’ve ever been involved in the content authoring and publication process, you’re probably already familiar with how quickly costs and timelines can get out of hand once you factor in localization.

July 29, 2019

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