eCommerce Localization

Grow your global customer base

Provide the same high-quality experience to your international customers as those in your home market.
eCommerce Localization

Reliable eCommerce translation for effortless product releases

eCommerce localization differs greatly from translating a static website. You need to handle multiple stock keeping units (SKUs) across many countries and locales. New product launches mean you need to translate new content regularly, always incorporating the varied buying habits in each market.
eCommerce translation can be complex and often involves interaction between multiple platforms. As a result it requires bespoke tooling, automation and workflows.
At Rubric, we are experts at streamlining the localization process for eCommerce content. With each new product release, you save more of your localization budget and improve the buying experience for your international customers.
Global content strategy

Don't waste resources on inefficient localization

Companies often approach eCommerce localization in the wrong way, wasting valuable time and resources.
We start by helping you identify the strategic goals of your eCommerce localization.
This gives you:
  • More control over all your localization activities.
  • Clarity about which product information you should translate and which you shouldn't.
  • Better use of your localization budget.
Our strategic focus allows you to only localize content that drives more sales in your international markets.
Reaching a global marketplace

SEO drives global traffic

Search Engine Optimization (SEO) is a vital component of eCommerce localization. SEO ensures your intended audience can find your products online. SEO localization is a multi-faceted exercise that adds a layer of complexity to eCommerce localization.
At Rubric we understand that SEO can often feel overwhelming. We will partner with you to understand your needs, success criteria and budget, then we will implement a tailored SEO strategy. Together with your dedicated Project Manager you will regularly review SEO KPIs to assess the performance of your eCommerce site.
Our data-driven approach means that you can optimize your localization spend, identify areas for improvement, and make informed decisions to drive your localization strategy.
Maximize efficiencies to lower cost

Never pay for the same translation twice

eCommerce sites often contain a lot of repeated content and data, for example pricing, sizing and SKU numbers. As a result there are often a number of ways eCommerce site localization can be streamlined and made more efficient.
Our extensive eCommerce localization experience means we are expert at identifying ways to reduce effort and maximize cost savings. We will work with you to optimize content structures, implement automated checks and maximize reuse, ensuring you never pay for the same translation twice.
Inline image

"We've worked with Rubric on an ongoing basis since 1994 and find them to be highly professional and reliable. I am impressed with Rubric's ability to continually scale to meet our largest localization projects."

Patrik Indola
Deputy Manager, Toshiba Europe GmbH
of customers prefer products with information in their own language
of consumers only buy from websites or apps in their native language
of consumers rarely use or buy from English-language websites or apps
(Source: CSA Research)

How we handle your eCommerce localization project

We don't just translate your eCommerce content…
When you start an eCommerce localization project with us, we take it through our 8-step process. This ensures you are getting the most from your localization budget.
Do you have a rush job? No problem. This process can be quick, but it's important to ensure your translation is efficient.
Here is the process we follow when onboarding you…
1 General information
We clarify your needs and pain points, the stakeholders for localization, the project purpose, and platform specifics.
2 Source file analysis
Our content analysts examine your source files to identify the best way to localize your eCommerce content. They consider tooling, product information structure, and many other properties.
3 Scope, schedule, and costs
We help you identify which services you will require. Will you need Product Information Management (PIM) integration? Who will be responsible for Quality Assurance? Together, we set a schedule and the costs.
4 Your dedicated team
We assign your dedicated Program Manager who will lead a team of Project Managers. They will guide your project from here.
5 Project team assembled
Your PM will assemble a custom team for your project. This includes translators with experience and expertise in your subject area, plus other team members as needed.
6 Process recommendations
We identify the most efficient way for us to receive content from you and deliver the translated versions. Here, your PM will recommend ways you can improve your content processes. This starts the process of continuous improvement that is a key benefit of working with Rubric.
7 eCommerce localization begins
Your project team will get to work. By this stage, every eCommerce localization project looks different, as we have catered the process to your unique needs.
8 Iterate and Improve
There's a reason our clients often stay with us for decades. With every project we help you to further improve the efficiency of your translation process. Over time, the savings and improvements you make can be huge.
At each stage, we identify potential risks and mitigate them with an Identify + Assess + Plan framework
Inline image

How handpresso increased eCommerce site visitors by 107%

"Most people speak English but having the website in their own language makes a difference. Customers feel more confident to order things because they know that we’ll answer their email in their own language. If there is a problem with their machine, we can help them in their own language.

For big projects, we wouldn't use anyone else. With Rubric, there's always a dialogue and the project manager always keeps us informed on how the work is progressing." 

Catherine Nielsen
Communications Manager, Handpresso
increase in visitors
turnover from international sales
global mission


"Appreciate all the great work from Rubric for this project! It was a great success!!"

Expert Resources

At Rubric, we have always been at the cutting edge of translation and localization. Browse our blogs, eBooks, webinars and case studies to learn more, or subscribe below to receive regular updates.