AI & MT are part of our tool suite

Our expert team of Program and Project Managers analyze your content and understand your needs. They then identify the most appropriate tools from our tool suite and deploy best-in-class human and machine resources to create the most effective, efficient workflow.
Rubric's approach

Orchestration of machine and human resources

At Rubric our tech suite has constantly evolved over our 30+ years. We continue to pride ourselves on making best use of the latest technology.
Our expert team oversee our clients' global content efforts. We analyze every step of our clients' global content workflows and identify the best resource for each task.
Sometimes that's a machine. Sometimes it's a human.
Whether we're working with machines or humans, we strive to optimize their outputs. We focus on improving quality, reducing waste, and designing workflows that deliver long-term scalability and savings.
Rely on Rubric

Expert understanding & optimization

AI is part of our toolbox and an important part of our offering.
But we know that successful use of AI requires deep understanding of its suitability, ROI, capabilities, and limitations.
We listen to your needs and learn whether AI is right for you. This can depend on many factors—quality requirements, audience, budget, timeline, security needs, and appetite for risk, among others.
If we use AI we don't rely on it out-of-the-box. 30+ years experience has taught us that continual optimization and refinement is required to get the best from any tool.
That's why we call our service "human-at-the-core". It's driven by our experienced team of experts who navigate the ever-changing tech landscape so you don't have to.

A look into Rubric’s unique tool suite

Targeted quality assurance

Our clients often say that our translations are far more accurate than they have experienced before. 
This is partly thanks to RubricCatcher: it analyzes and flags anomalies in every revision of your content. Meaning you get accurate, consistent, and valid deliverables, every time.

Plug into any platform

RubricConnect seamlessly integrates with your existing technology to automate the content handoff and delivery processes. 
Our engineers work with any file type or platform you can think of and customize the tool to perfectly suit your needs. Whatever you use, we can hook into it!

Streamline and automate

Should a hyperlink go to a translated page, the English page, or another place entirely? Most providers only address this issue when it’s far too late. 
RubricLynx streamlines your website localization by managing and checking each of your URLs during the localization process, not after. Goodbye 404 errors!

Waste-free workflows

RubricAnt optimizes your localization pipeline by analyzing your files and converting them into formats that work seamlessly with translation tools, eliminating huge amounts of manual work and potential human error. 
Just like an ant, it does an incredible amount of heavy lifting.

AI & Machine Translation

Deployed where it can make a difference
AI and MT don’t mean the end for the localization industry—they promise a wealth of opportunities. As with all tools and technology, it needs an expert human eye to oversee the process.
Our experts will help you identify which AI tools will be most beneficial for your unique workflow to optimize your processes.

There’s more…

Innovation is in our DNA
Over the years, we have developed a large collection of automation tools to handle specific content types including MadCap Flare and MadCap Lingo, XML DITA, subtitle files, and more. 
All of our clients have the benefit of these tools, whatever content type, platform, CMS, or TMS they use.

Expert Resources

At Rubric, we have always been at the cutting edge of translation and localization. Browse our blogs, eBooks, webinars and case studies to learn more, or subscribe below to receive regular updates.