eCommerce Localization
Reliable eCommerce translation for effortless product releases
eCommerce localization differs greatly from translating a static website. You need to handle multiple stock keeping units (SKUs) across many countries and locales. New product launches mean you need to translate new content regularly, always incorporating the varied buying habits in each market.
eCommerce translation can be complex and often involves interaction between multiple platforms. As a result it requires bespoke tooling, automation and workflows.
At Rubric, we are experts at streamlining the localization process for eCommerce content. With each new product release, you save more of your localization budget and improve the buying experience for your international customers.
Global content strategy
Don't waste resources on inefficient localization
Companies often approach eCommerce localization in the wrong way, wasting valuable time and resources.
We start by helping you identify the strategic goals of your eCommerce localization.
This gives you:
- More control over all your localization activities.
- Clarity about which product information you should translate and which you shouldn't.
- Better use of your localization budget.
Our strategic focus allows you to only localize content that drives more sales in your international markets.
Reaching a global marketplace
SEO drives global traffic
Search Engine Optimization (SEO) is a vital component of eCommerce localization. SEO ensures your intended audience can find your products online. SEO localization is a multi-faceted exercise that adds a layer of complexity to eCommerce localization.
At Rubric we understand that SEO can often feel overwhelming. We will partner with you to understand your needs, success criteria and budget, then we will implement a tailored SEO strategy. Together with your dedicated Project Manager you will regularly review SEO KPIs to assess the performance of your eCommerce site.
Our data-driven approach means that you can optimize your localization spend, identify areas for improvement, and make informed decisions to drive your localization strategy.
Maximize efficiencies to lower cost
Never pay for the same translation twice
eCommerce sites often contain a lot of repeated content and data, for example pricing, sizing and SKU numbers. As a result there are often a number of ways eCommerce site localization can be streamlined and made more efficient.
Our extensive eCommerce localization experience means we are expert at identifying ways to reduce effort and maximize cost savings. We will work with you to optimize content structures, implement automated checks and maximize reuse, ensuring you never pay for the same translation twice.
Every client is different
Different content, different audience, different budget, schedule, pain points and quality requirements.
So, we design a unique localization process.
Our Project Management team are experts at designing tailored workflows utilizing the best of human expertise and technological ingenuity. The human touch can be as light (or as heavy) as you need, but with Rubric there is always a human-at-the-core, providing targeted application of the most appropriate tool for each task.
There are lots of different pieces to bring together and each client's process looks different. A bit like putting together a unique jigsaw puzzle for each project.
We call this process Orchestration.
Expert Resources
At Rubric, we have always been at the cutting edge of translation and localization. Browse our blogs, eBooks, webinars and case studies to learn more, or subscribe below to receive regular updates.