Our Management Team

We partner with our clients to help them keep their promises to their customers

Rubric helps global businesses grow international sales by localizing and translating content to an exceptionally high standard. We partner with our clients to help them keep their promises to their customers and internal stakeholders using our professional, linguistic and innovative technical expertise. On brand, on time, and on budget – every time.

As your global content partners, we team every client up with a dedicated professional project manager (Association for Project Management qualified), to help you optimize your localization process. This personal touch allows us to understand your business and identify ways you can simplify the complex – saving time and money, making your lives that little bit easier.

We’ve been collaborating with the world’s best translators and developers across every time zone for the last 25 years – and we all share a common love of language and technology.

That shared love means that flexing and scaling as our clients’ business requirements change is second nature to us. And helping our clients with digital transformation for their global markets is all part of our service.

Meet our Team



Chief Executive Officer

Françoise Henderson

Françoise is co-founder of Rubric, overseeing worldwide operations and Global Content strategy. Under her guidance, Rubric has generated agile KPI-driven globalization workflows for its clients, reducing time to market across multiple groups and increasing quality and ROI. Françoise has over 25 years’ experience in corporate management and translation.



Chief Technology Officer

Ian A. Henderson

Ian is co-founder of Rubric. During the last 25 years, Ian has partnered with Rubric customers to deliver relevant Global Content to their end users, enabling them to reap the rewards of globalization, benefit from agile workflows, and guarantee the integrity of their content. Prior to founding Rubric, Ian worked as a software engineer for Siemens in Germany.



Operations Director

Susannah Eccles

Susannah joined Rubric as a project manager in 1997. Since 2011, she has spearheaded the growth of the Rubric production team. Susannah excels at identifying and fostering world-class talent, with a keen eye for incremental process improvement, boosting efficiencies, and introducing new technologies to help clients optimize their Global Content.




IT Director

Dominic Spurling

Dominic has worked in IT for over 25 years. His experience includes being a Web Developer for Tamedia in Zurich, a Web Performance Manager at UPC Broadband in Amsterdam, and most recently a Solutions Architect and Head of IT for ESPC. He helps Rubric build and maintain localization platforms, and implement tools that support every project’s success.



Global Content Business Analyst

Rebecca Metcalf

Rebecca has a wealth of experience in the localization industry. Her focus is on expert business analysis of clients’ global content needs, content and data architecture, globalization strategy and working practices. Key to Rebecca’s role is understanding a client’s process, what success and value mean to them, and what outcomes are required for quality content and ROI. Rebecca designs solutions and frameworks that deliver long-term globalization success.



Human Resources Manager

Jane Sheldon

Jane has worked with Rubric for over 15 years and is closely involved in all aspects of the people side of the business, supporting growth through recruitment and staff development. Jane previously worked at Arthur Andersen and Grant Thornton, where she developed expertise in graduate recruitment and L&D. Jane is also a Chartered MCIPD and is on the British Psychological Society’s Register for the use of psychometric assessments.



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