Rubric is pleased to announce that we’ll be attending The Society of Technical Communication’s (STC) 2019 Summit! Now in its 66th year, the STC Summit is the premier conference for the technical communication world.
STC is the largest and oldest professional association dedicated to the advancement of technical communication. The expo brings together our peers for in-depth discussions and presentations on key trends, issues, and cutting-edge solutions.
What is technical communication?
Technical communication simplifies technical or specialized subject matter, such as medical procedures or computer algorithms. STC defines the benefits:
“The value that technical communicators deliver is twofold: They make information more useable and accessible to those who need that information, and in doing so, they advance the goals of the companies or organizations that employ them.”
Who is Rubric?
Founded in 1994, Rubric is a trusted Global Content Partner with a track record of helping multinational companies achieve their global strategy goals via targeted translation for multilingual markets. Some of our clients include Amway, AccuWeather, and Toshiba.
Last year, and with the help of CSA Research, Rubric underwent a re-brand that saw the company pivot to a consumer-centric strategy centered around Global Content. Our new descriptor — your ‘trusted Global Content Partner’ — was born from this shift in focus. As a trusted Global Content Partner, we thrive on collaboration with our clients to solve the challenges and complexities of Global Content. Rubric offers a wide spectrum of localization solutions for organizations that want to market their services globally. This includes translating product and training manuals, ensuring digital content is aligned to a region’s language, as well as market research and guidance from asset ideation through to delivery.
Why did Rubric opt for this model? While traditional translation services may save a company costs, the strategies employed do not deliver the long-term transformational ROI that a trusted Global Content Partner can offer. In fact, by shepherding content from creation to translation to market release, we have proven that a company will save on costly reworks down the line.
What kind of clients do we partner with?
From localizing Amway’s multimedia training collateral to delivering a new level of global weather hyper-localization for AccuWeather, Rubric has delivered translation solutions to some of the world’s largest organizations. We offer solutions in the technology, manufacturing, and software spheres for companies that want their products and services translated for multilingual markets.
Who you’ll meet at the STC Summit
Our management team will be manning the booth — make sure to say hi, they’re looking forward to meeting you!
- Ian Henderson, Chairman and Chief Technology Officer: Ian is the co-founder of Rubric and has devoted more than 20 years to Rubric’s growth. His foresight and communication prowess has been instrumental in helping clients reap the rewards of globalization and benefit from agile workflows, while still guaranteeing the integrity of their content.
- Françoise Henderson, Chief Executive Officer: Françoise is the co-founder of Rubric. With over 20 years of experience in corporate management and translation, her leadership of Rubric’s worldwide operations and strategy has proven invaluable. Under her guidance, we’ve generated agile KPI-driven globalization workflows for clients and reduced time-to-market across multiple groups.
Where you’ll find Rubric at the STC Summit
Come meet us at Booth #304 and see some examples of our Global Content Partner strategy in action!
In the meantime, connect with us on social media:
Here’s to a memorable STC Summit 2019!
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