About us

We help you achieve what other translation agencies cannot

Localizing content for a global business means so much more than just translating words.
At Rubric, we understand that.
About us

What could you achieve if your localization provider was completely reliable?

When our clients first come to us, they’ve often had bad experiences with translation agencies in the past. Delayed deadlines, low accuracy translations, and unreliable communication have made localization a headache.
Understandably, they find it difficult to fully trust a translation agency.
About us

We are different

In 1994 Rubric was born as a result of our co-founders' passion for language, technology, and process optimization.
Today, we are an employee-owned company and everyone at Rubric continues to be passionate about the way we work and feels empowered to give our clients the best experience possible.
ABOUT US

We are a partner, not a vendor.

Global success is not just about translating content. It requires much more than that.
Rubric works by embedding with our clients to become your localization partner. We take time to understand our clients' business, terminology, technology and content.
We work across all stages of the content lifecycle and become embedded in content processes. Our aim is always to reduce waste and minimize effort for all stakeholders whilst delivering content of the highest quality for our clients' global audience.

What makes Rubric different?

We live languages

This should go without saying for a translation company, but we are passionate about languages and cultures! Rubric is a truly global company and our people speak many languages.

We love technology

From the very beginning, technology has been a core part of Rubric. We are equally comfortable speaking the “languages” of developers and content managers as we are with Arabic or Zulu.

Single point of contact

You will never be passed around from department to department. This is a crucial difference between us and our competitors. Our clients have a dedicated project manager who is their single point of contact for everything. Each project manager knows everything that’s going on about their project. They become like another member of your team.

We're on your side

There’s a reason clients work with us for decades. We might not seem like the cheapest option up front. But, we are dedicated to helping you reduce your localization costs in the long term. Other translation agencies thrive on your inefficiency. Our mission is to make your localization process as efficient as possible.
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“We’ve worked with Rubric on an ongoing basis since 1994 and find them to be highly professional and reliable. I am impressed with Rubric’s ability to continually scale to meet our largest localization projects.”

PATRIC INDOLA, DEPUTY MANAGER OF SOFTWARE DEVELOPMENT, TOSHIBA EUROPE GMBH
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“We wanted a partner that would collaboratively and strategically work with us, not for us. We rely on Rubric to work with our team to offer suggestions, produce the highest quality product, and stand behind their services, providing maximum impact.”

TRISH MIKITA, VICE PRESIDENT OF DIGITAL MEDIA STRATEGY AT ACCUWEATHER
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"Rubric is a phenomenal partner for Amway and the value they offer goes way beyond translation. Rubric’s greatest strengths are communication, project management, global reach, attention to detail, responsiveness to feedback, and commitment to partnership. Thank you Rubric for making this a great experience!"

Anne Stawiski, Senior Lead Corporate Trainer, Amway

Tell us about you

If you want to get to know us better, the best way is to sign up for our regular newsletter below. We send regular tips, tricks, and lessons on how you can improve your localization process.
But, we'd love to hear more about you and your localization needs! If you have a particular project you'd like to discuss or are unsure what you need from localization, just fill out your details in our contact form.

Improve your own localization with our expert resources

At Rubric, we have always been at the cutting edge of translation and localization. Here are some of our expert resources designed to keep you up to date with the latest in localization techniques, tools, and trends. Or sign up to receive free email updates straight to your inbox.