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On-brand global marketing

Do you want to work with a translation provider who understands the unique needs of your global marketing campaigns? You've come to the right place.
PERSUASIVE DIGITAL MARKETING

Giving your global brand a voice

Your digital marketing campaigns will likely span multiple platforms and content types - your website, social media posts, advertising, blogs, case studies or white papers. Each piece will have been carefully crafted and will have a specific purpose. With most localization companies this vital detail is forgotten.
To enable successful marketing localization it's crucial we understand the aim of each piece of content and the wider brief. What is the intention? Who is the target persona? Where will the customer be in their journey? What emotion should be invoked? What are the SEO considerations?
We work with experienced marketing linguists who are adept at recreating the voice and intent of your digital marketing content in their language. Whether you require transcreation or marketing translation, at Rubric we create on-brand, on-brief content.
A TAILORED APPROACH

Rely on Rubric for CX excellence

Localization providers often handle all their translation projects in the same way. They pass them through the same process and use the same resources. They don't take the time to understand who you are and what makes your brand unique.
At Rubric we understand that your marketing content lies at the heart of your global customer experience. The localization of marketing content presents unique challenges. We understand that every global company is different and has a unique voice.
Unlike other providers, we don’t try to fit you into the same box as everyone else. We work strategically with you to arrive at the localization services that are perfect for your unique needs.

Every client is different

Different content, different audience, different budget, schedule, pain points and quality requirements.
So, we design a unique localization process.
Our Project Management team are experts at designing tailored workflows utilizing the best of human expertise and technological ingenuity. The human touch can be as light (or as heavy) as you need, but with Rubric there is always a human-at-the-core, providing targeted application of the most appropriate tool for each task.
There are lots of different pieces to bring together and each client's process looks different. A bit like putting together a unique jigsaw puzzle for each project.
We call this process Orchestration.
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Orchestration: How does it work?

Rubric was founded on the principle of process optimization first, language next. We believe that targeted application of the right tools is fundamental to localization excellence. We deploy both human and machine resources appropriately and in different ways for each client, using best-in-class tools for the specific task they excel at.

We are tool-agnostic

We can work with every content platform and every file type.
Don’t have a TMS? Don’t worry, you can use ours. We can get you set up with our TMS with its core functionalities and orchestrate all other tools for you.

Tech deployment

We pick and choose from a range of best-in-class technologies—both proprietary tools and third-party APIs, including AI tools.
We deploy these in different ways for each client depending on their content, tooling, budget and schedule.

Integration

We will integrate into your processes and plug into your platforms, ensuring that we do the heavy lifting—so you don't have to.
You simply hand-off content to us in any format and you'll receive ready-to-use localized content back.

Iterate & improve

There’s a reason our clients often stay with us for decades.
With every project we help you to further improve the efficiency of your translation processes. Over time, the resulting savings and efficiencies can be huge.

Partnership

To orchestrate your processes we need to understand how you work.
We become familiar with your tech landscape. We learn about your needs, constraints and pain points. Every project looks different, as we cater the process to your unique needs.

30+ years of experience

For 30+ years Rubric has offered our clients much more than just translation.
Over that time our tech solutions have constantly evolved to best serve our clients' needs. We have, and continue to, embrace new technologies to ensure we are utilizing the best tools for your organization's needs.
CLIENT TESTIMONIAL

"Thanks a lot for all your help, proactiveness and flexibility. Always great to work with you!"

Senior Translation & Localization Project Lead

Expert Resources

At Rubric, we have always been at the cutting edge of translation and localization. Browse our blogs, eBooks, webinars and case studies to learn more, or subscribe below to receive regular updates.
Blogs
Strategize, Execute, Resonate – how Global Content drives social media success
Blogs
How to Get Your Head Around Multilingual Marketing
Blogs
How to Maintain Your Brand Voice In Translated Content
Blogs
Social media monitoring — the consumer call center on a global scale