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How does a multinational company – one that operates in more than 100 countries – ensure that all staff are on the same page? With a strategic localization plan, of course. While the answer may be simple in theory, orchestrating the accurate and timely localization of internal training collateral requires a little help from localization experts. Here’s how we assisted Amway in conducting a localization process that was streamlined, efficient and ultimately, effective.

In order to upskill their staff around the globe, Amway turned to Rubric to localize their multi-media training collateral.  

Amway needed to localize internal training collateral that consisted of web and video-based content. This called for the translation, subtitling, engineering and testing of various assets, totaling a massive 250, 000 words. With staff working in multiple time zones and offices, the project required a water-tight, strategic localization strategy that emphasized collaboration with all stakeholders, regardless of where they were located around the world.

Effective communication played a pivotal role in the project’s success.

Regular communication between Rubric project managers, translators, engineers and Amway staff and stakeholders played a crucial role in the success of the project. We sought to find the most effective methods of communication between all involved and then prioritized frequent calls, meetings and updates with all concerned.

Proactive project management allowed us to plan for all eventualities and create schedules based on each market’s specific needs.

In order to ensure that we were able to provide Amway with a superior localized end result, we first sought to understand exactly what they expected from the project. Once we had identified these goals, we then worked together to determine the most efficient (and effective) processes and technology. By identifying potential issues before we began, we were able to streamline the localization process as we were aware of the red flags and bottlenecks that might be encountered along the way right from the get-go. Specific localization schedules were planned around market-dependent, pre-determined launch dates as well as the current workload and capacity of Amway staff. Rubric project managers ensured that everyone was on the same page at all times.

A resounding success, our partnership with Amway enabled the company to effectively upskill staff in their UK, US, China, Mexico, Thailand, Korea, Japan and Russia branches.

For the full run-down of what this project entailed, you can download our Case Study, here.

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