Discover the wider landscape of translation
Translation is an integral part of the whole process, something that is best considered from the moment you begin to design your product. Learn how applying the concept of translation as a content issue will yield a much more worry-free, cost-effective way of reaching a global audience.
Silos will not go away on their own, and the importance of content oversight is only going to grow as time goes on. Company culture and policies can be the hardest to change, but there are small steps that can be taken to help.
While human expertise and oversight is always essential, the right tool can be a great asset to a project. But knowing which tool to buy, how to use it, and what it is made for is very important to your translation journey.
Poor User Journeys
Awareness of your customer is the first and most basic step toward improving their experience. If you are planning on taking your product global, you have to be aware of how it will be perceived, purchased, and used in other countries.