How a Global Content Partner Can Help You Achieve Continuous Delivery


Today’s technology companies are held to an incredibly high standard. They need to innovate constantly, be agile enough to adapt to ever-changing consumer demand, and, above all, ensure their services are always available and bug-free.

Following traditional software development practices — defined by a siloed organizational structure and waterfall project delivery — these expectations are virtually impossible to meet, and often lead to an extremely stressful working environment for software engineers and project managers.

This has led to the rise of a more efficient and streamlined approach to software delivery, known as DevOps, which aims to break down traditional barriers between development and operations. The DevOps philosophy can be summed up in the phrase “continuous everything” — where testing, delivery, deployment, integration, and operational maintenance are all carried out incrementally,  with minimal downtime for the user.

Continuous delivery and Zero Touch

While traditional development involves large software updates that try to fix many issues at once, requiring the entire system to be offline to roll out, continuous delivery takes an iterative approach with short development cycles that focus on a small number of specific issues. Not only does this maximize uptime, it also gives the company the agility it needs to fix problems and adapt to user feedback quickly.

Continuous delivery is closely related to Zero Touch deployment, whereby software is designed with automatic provisioning and configuration so that updates don’t need to be manually deployed by a developer.

While continuous software delivery and Zero Touch can add value to all company stakeholders, they’re often easier said than done. Not only can it be difficult to align all the moving parts of a complex process like software development, but it’s also easy to overlook small details that end up creating delays down the line.

Localization can be a huge bottleneck

As any company that does business in international markets will know, translating content for different regions can be a time-consuming and risky process. These issues are only amplified in the context of software updates and development: every time a new patch is ready to be rolled out, it needs to be manually translated and integrated into the right version. This often requires the help of developers, who could otherwise be working on future updates and improvements to the software.

Naturally, this is a significant hurdle for continuous delivery and Zero Touch. When you’re spending a lot of time reintegrating translated content, even a relatively small update can quickly become a costly and drawn-out affair.

How a Global Content Partner can help

The solution lies in how global content is created and managed across the organization. If localization is always treated as an afterthought, or as an additional expense that’s reluctantly tacked onto the final product, then it will forever be a thorn in the side of continuous delivery.

To overcome this, localization needs to be treated as a core business principle and designed into key processes. A Global Content Partner can help you achieve this, ensuring that every possible area is optimized to facilitate efficient translation with minimal input from developers.

In the scenario outlined above, for example, the software can be written in such a way that anyone with sufficient access can load translated content and then push files directly onto the system; thereby eliminating any extra work for developers. This requires standardized formats and permissions, with access version control given to all relevant parties.

If you’re interested in learning how a Global Content Partner can help you achieve continuous delivery and Zero Touch deployment, get in touch with a member of the Rubric team today.

Photo By Gerd Altmann on Pixabay

Subscribe to our blog

Updates on global content strategy, engineering tips, localization how-to and more - straight to your inbox!

Thank you for subscribing.
Françoise Henderson

Françoise Henderson

Françoise is co-founder of Rubric, overseeing worldwide operations and Global Content strategy. Under her guidance, Rubric has generated agile KPI-driven globalization workflows for clients and reduced time-to-market across multiple groups. Françoise has over 25 years’ experience in corporate management and translation.

Follow Our Activity

Stay up to date with our latest activity relating to Global Content.