Our vision is to be an innovative technology-led translation partner, and ensure our clients reach their global markets with high quality localized content, on time every time.

Our mission is to help our global clients keep their brand promises by delivering high quality content in multiple languages. To build localization into clients’ international product development and continually improve integration of tools and digital technology.

Our strategy is to partner with our clients to deliver fast and flawless translations through our innovative approach to localizing global content. We use our professional expertise to help content owners and developers optimize their systems and processes, through our agile and lean engineering philosophy. Making the complex simple, one smile at a time.

Our strategy is built on four pillars:

1. Human expertise supported by automation
2. An analytical and strategic approach
3. Innovation to solve problems in a sustainable way
4. Deep integration and collaboration.