Become a Rubric translator
Client dashboard
Supplier portal
Subscribe on LinkedIn
About us

We help you achieve what other translation agencies cannot

Localizing content for a global business means so much more than just translating words.
At Rubric, we understand that.
Tell us about your needs
About us

What could you achieve if your localization provider was completely reliable?

When our clients first come to us, they’ve often had bad experiences with translation agencies in the past. Delayed deadlines, low accuracy translations, and unreliable communication have made localization a headache.
Understandably, they find it difficult to fully trust a translation agency.

What makes Rubric different?

Versatile tools & technology

Technology has always been a core part of Rubric. We understand that the tech landscape is ever-changing. That's why our proprietary suite of automation tools are developed to work seamlessly with any content type, any platform and any technology.
Let us do the heavy lifting—orchestrating the tools best suited to your global content (including AI and Machine Translation), to deliver content on-time, on-budget and on-brand.

The personal touch

Rubric is an employee-owned company and our ethos is human-at-the-core. Unlike some other providers, you won't get passed around between departments or deal with machines rather than humans.
Your dedicated Program Manager will partner with you to understand your global content strategy, your content corpus, the level of quality you require, your budget constraints, and deadlines. They will then design an orchestration solution that works for you.

Making better use of budget

We aren't the cheapest localization provider. We don't choose a team based on price alone. We value experience and expertise, which comes at a cost.
Instead, we deliver long-term savings to our clients by improving content authoring, reducing waste, introducing orchestration, automation, tooling and progressive enhancement. We work smarter and pass the savings onto you—helping you get more from your localization budget.

Always agile

We don't need you to change the way you work. Over 30+ years our tech solutions have constantly evolved to best serve our clients' needs. We embrace new technologies such as AI and MT to optimize and adapt your global content.
Our approach to localization is inherently scalable. Our tools are designed to work with any TMS, platform, or content type. We plug straight into your current localization tools and processes—and make them work better.

Exceptional quality

We know that quality is key.
We also know that in an age of Gen-AI and Machine Translation, quality means different things to different people.
We always put your needs at the heart of what we do, ensuring we understand—and then deliver—what you and your organization need. Continuous improvement and innovation is in our DNA.

More than just translation

Rubric delivers more than simply translation & localization services. We are a partner, not a vendor—this is rather unique among localization service providers.
We become embedded in your company’s content processes, working across departments to orchestrate your global content initiatives. We can advise on your localization roadmap, content authoring, pipeline optimization, content strategy, and more.
About us

We are different

In 1994 Rubric was born as a result of our co-founders' passion for language, technology, and process optimization.
Today, we are an employee-owned company and everyone at Rubric continues to be passionate about the way we work and feels empowered to give our clients the best experience possible.
Inline image

“We’ve worked with Rubric on an ongoing basis since 1994 and find them to be highly professional and reliable. I am impressed with Rubric’s ability to continually scale to meet our largest localization projects.”

PATRIC INDOLA, DEPUTY MANAGER OF SOFTWARE DEVELOPMENT, TOSHIBA EUROPE GMBH
Inline image

“We wanted a partner that would collaboratively and strategically work with us, not for us. We rely on Rubric to work with our team to offer suggestions, produce the highest quality product, and stand behind their services, providing maximum impact.”

TRISH MIKITA, VICE PRESIDENT OF DIGITAL MEDIA STRATEGY AT ACCUWEATHER
Inline image

"Rubric is a phenomenal partner for Amway and the value they offer goes way beyond translation. Rubric’s greatest strengths are communication, project management, global reach, attention to detail, responsiveness to feedback, and commitment to partnership. Thank you Rubric for making this a great experience!"

Anne Stawiski, Senior Lead Corporate Trainer, Amway

Expert Resources

At Rubric, we have always been at the cutting edge of translation and localization. Browse our blogs, eBooks, webinars and case studies to learn more, or subscribe below to receive regular updates.
Blogs
Why We've Become an Employee-Owned Company at Rubric
Blogs
Introducing Rubric’s new CEO
Blogs
Celebrating 25 years of localization
Blogs
How to Source Translation Services for Business