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Different localization options

Different localization options

The aim of any localization project should be to make people feel like you really understand them. And this goes beyond using the necessary words and speaking the right language.  Successful translation and localization also hinges on tapping into cultural nuances and...

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What you can learn from e e cummings

What you can learn from e e cummings

a great man is gone. Tall as the truth was who; and wore his … life like a … sky. The above is a poem written by e e cummings (not E E Cummings). Cummings was an American poet, playwright and artist who was famous for denouncing accepted grammar, sentence structure...

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Voice dubbing demystified

Voice dubbing demystified

Once the final lines have been read, scenes have been shot and edits made, one would think that the film production process is over. Well, not exactly. In the case of a big budget, international blockbuster, the production team still has one more task to take care of:...

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Why software translation is important

Why software translation is important

Anyone who has ever created a website, built an app or developed a user interface will understand the feeling of accomplishment experienced when your creation finally goes live. You’ve spent months rectifying any coding gremlins, testing outcomes and ironing out any...

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Conquering the complexity of localization

Conquering the complexity of localization

Having the mindset that potential buyers or clients will “probably speak English” drives inadequate localization. But research shows that people are less likely to buy products that don’t appeal to them or use services that they don’t understand. In fact, the same...

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Small translation errors turned big

Small translation errors turned big

There’s a difference between describing a meal as ‘good’ and describing a meal as ‘delicious’. There’s a difference between recounting a sunset as ‘nice’ and calling it ‘magnificent’. And finally, there is a difference between dubbing a hike ‘hard’ and characterizing...

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