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How does a multinational company – one that operates in more than 100 countries – ensure that all staff are on the same page? With a strategic localization plan, of course. While the answer may be simple in theory, orchestrating the accurate and timely...read more
How Rubric’s translation and localization service helped AccuWeather localize in over 100 languages.
Translation and localization are all about improving people’s lives. That may sound like a sweeping statement, but when you get down to the crux of the matter, localization is about tailoring your content, whether it’s a mobile app, technical manual or soundtrack to...read more
When briefing in any project, the first question should always be: how long will it take? And when that project has a localization component, understanding the project timeframe is even more important. The key is to plan early. As soon as you’re aware that translation...read more
It goes without saying that efficiency breeds productivity, which, in turn, fosters profitability. But here’s the thing: making your department – and company as a whole – a streamlined, successful venture hinges on your ability to be acutely aware of your...read more
A large aspect of being a Product Manager entails acting as a conduit between Marketing and Engineering. Without your input and guidance, operations can quickly run off course and then screech to a halt – wasting a whole lot of time and resulting in frustration on all...read more
Elections seem to bring out the emotions in people, as the recent events in the United States have shown. Supporters of Hilary Clinton, Donald Trump, and the other candidates were so passionate about their choice for president that in the wake of the results there...read more
If you haven’t heard of the science fiction-horror series that is Stranger Things, where have you been? The Netflix show is set in a fictional town in Indiana in the 1980s. It follows a group of kids who find themselves in trouble after befriending a psychokinetic...read more
The aim of any localization project should be to make people feel like you really understand them. And this goes beyond using the necessary words and speaking the right language. Successful translation and localization also hinges on tapping into cultural nuances and...read more
A cut and paste approach to global marketing simply doesn’t work. Just because a product or service is a hit in one region doesn’t mean it’ll enjoy similar success in other locations. Take China, for example. China may be the world’s second largest economy but it has...read more
a great man is gone. Tall as the truth was who; and wore his … life like a … sky. The above is a poem written by e e cummings (not E E Cummings). Cummings was an American poet, playwright and artist who was famous for denouncing accepted grammar, sentence structure...read more
The allure of entering a brand new market has seen Ikea set up shop in Shanghai, Zara open its doors in South Africa and McDonald’s sell burgers on every single continent bar Antarctica. These brands owe their successful global expansion not to product globalization,...read more
Once the final lines have been read, scenes have been shot and edits made, one would think that the film production process is over. Well, not exactly. In the case of a big budget, international blockbuster, the production team still has one more task to take care of:...read more