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Companies that understand the true value of localization services and what those services can do for ROI opt for the best localization service providers around. We at Rubric strive to ensure that we are constantly delivering work of the highest standard – within the...read more
Companies take many factors into consideration when setting budgets. More often than not, localization is seen as an additional cost, making it extremely difficult to do business across borders. If you take a different approach though and look at localization in...read more
As the global marketplace expands and becomes digitized, it’s important to ensure that your services are localized. There are no two ways about it, you need to speak directly to your customers in a language they understand. But localization is not merely a matter of...read more
How does a multinational company – one that operates in more than 100 countries – ensure that all staff are on the same page? With a strategic localization plan, of course. While the answer may be simple in theory, orchestrating the accurate and timely...read more
How Rubric’s translation and localization service helped AccuWeather localize in over 100 languages.
Translation and localization are all about improving people’s lives. That may sound like a sweeping statement, but when you get down to the crux of the matter, localization is about tailoring your content, whether it’s a mobile app, technical manual or soundtrack to...read more
When briefing in any project, the first question should always be: how long will it take? And when that project has a localization component, understanding the project timeframe is even more important. The key is to plan early. As soon as you’re aware that translation...read more
It goes without saying that efficiency breeds productivity, which, in turn, fosters profitability. But here’s the thing: making your department – and company as a whole – a streamlined, successful venture hinges on your ability to be acutely aware of your...read more
A large aspect of being a Product Manager entails acting as a conduit between Marketing and Engineering. Without your input and guidance, operations can quickly run off course and then screech to a halt – wasting a whole lot of time and resulting in frustration on all...read more
Elections seem to bring out the emotions in people, as the recent events in the United States have shown. Supporters of Hilary Clinton, Donald Trump, and the other candidates were so passionate about their choice for president that in the wake of the results there...read more
If you haven’t heard of the science fiction-horror series that is Stranger Things, where have you been? The Netflix show is set in a fictional town in Indiana in the 1980s. It follows a group of kids who find themselves in trouble after befriending a psychokinetic...read more
The aim of any localization project should be to make people feel like you really understand them. And this goes beyond using the necessary words and speaking the right language. Successful translation and localization also hinges on tapping into cultural nuances and...read more
A cut and paste approach to global marketing simply doesn’t work. Just because a product or service is a hit in one region doesn’t mean it’ll enjoy similar success in other locations. Take China, for example. China may be the world’s second largest economy but it has...read more