In our fast-paced, digitally driven world, adaptability is often what sets a successful business apart from the rest. And where information travels in the blink of an eye, expansion into new, multilingual markets is now more simple and streamlined than ever. But as with most things, if you start out too fast — without the correct contingencies in place — you’ll find yourself hampered down the line.
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Ensuring that your company is ready to go global means implementing the right localization process and making sure it works across multiple levels.
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How Amway turned to Rubric as a Global Content Partner to give a voice to its independent business owners
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It takes much more than a great product to succeed on a global scale. Even today, there is a widespread misconception that localization is a special, isolated process, and that passing content to translators is enough to replicate local market success internationally.
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Companies take many factors into consideration when setting budgets. More often than not, localization is seen as an additional cost, making it extremely difficult to do business across borders.
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The Localization Maturity Model (LMM) provides practical guidance to deliver the best possible gobal customer experience.
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Global Content is the bread and butter of a successful international marketing strategy. If you get it right, your company can enjoy heightened success in overseas markets; but if your Global Content is lacking, then you risk jeopardizing not only expansion into new markets, but your overall brand reputation as well.
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Expanding into global markets is an exciting prospect for any business. It holds the promise of reaching new customers, driving profitability, and adding international depth to the brand’s reputation. But as with every opportunity, there is a degree of risk and uncertainty.
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A translation strategy enables enterprises to reach more customers. Learn more about localization as an excellent opportunity for brand growth.
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